In the first 10 months of the year, the number of domestic tourists reached more than 98.7 million, higher than the 85 million visitors of the whole year 2019.
Speaking at the “Discussion on Promoting Tourism Communication” taking place on November 7 in Hanoi, Chairman of the Tourism Association Vu The Binh commented that Vietnamese tourism is improving again after Covid-19. 19. The number of domestic tourists in the first 10 months of the year reached 98.7 million, an increase of nearly 10% over the same period and higher than in 2019 with 85 million, reaching 97% of the target set at the beginning of the year of welcoming 102 tourists. million times.
However, General Director of Flamingo Redtours Nguyen Cong Hoan said that Vietnamese tourists travel domestically more than before the epidemic, but the travel company’s revenue from tourism is not as expected. Vietnam’s economy has not really recovered yet. 2023 is a year full of economic difficulties, leading to reduced tourism spending. The tourism demand of domestic tourists still exists but will be rebalanced. Instead of going far, customers will go near, instead of going for long days, they will switch to shorter days. If in the past, tourists prioritized luxury trips, this year they prioritize promotions and discounts more. Thanks to the development of technology, tourists tend to travel on their own or buy part of a tour service rather than buying a full package.
Also in the first 10 months of the year, Vietnam welcomed nearly 10 million international visitors, exceeding the target of 8 million arrivals set at the beginning of the year. Mr. Hoan commented that in order to welcome 18 million international visitors like before the epidemic or higher, Vietnam “still has many problems that need to be resolved”. According to Mr. Pham Ha, CEO of Lux Group and expert in the field of luxury tourism, one of the urgent issues today to attract more tourists is that Vietnam needs to determine what its strengths are before moving forward. tourism advertising and promotion strategy.
Mr. Ha commented that Vietnam still has not positioned its brand clearly. Vietnamese people like to talk and listen, but rarely read, so it is necessary to promote using multimedia to attract domestic customers. Vietnam’s promotion abroad in foreign languages is still “poor”, the content is general, so it has not attracted foreign customers.